Post by bitheeranidas10 on Nov 10, 2024 3:12:45 GMT -6
O le fa'afanua fa'akomepiuta na folafola mai le tele o 'oa mo fa'ailoga. eCommerce na valiina se lalolagi e aunoa ma ni puipui, lea e mafai ai e pisinisi ona suia mai faleoloa i le lotoifale i fale malosi o le lalolagi e tusa lava po o le a le tele. O lenei suiga faʻataʻitaʻiga na folafola atu ai le toʻatele o tagata faʻalogo ma se avanoa e faʻaleleia ai sootaga faʻatau. O mea faigaluega fa'amaumauga fa'amaumauga e tu'ufa'atasia ai gaioiga a tagata fa'atau, tu'uina atu fa'amatalaga i o latou mana'oga, mausa, ma mea e fiafia i ai, ma folafola atu ai se lumana'i e lagona uma ai fa'atauga fa'apitoa ma tulaga ese.
O le fausaga o luga ole laiga i luga ole laiga, mai le latou algorithm i le faʻaoga faʻaoga, na faia e faʻaosoina pisinisi i ni maualuga fou, faʻapipiʻiina i le folafolaga o le le gata mai le aapa ma le fua. Sa fa'amoemoe e fa'atasi ma se fua e le i'u o le a maua mai ai tupe mama fa'atele.
Ae ui i lea, o le mea moni ua aliali mai e matua ese lava, ma le lavelave o 2024 Fa'afouina Lisi Numera Telefoni Mai le Lalolagi Atoa le fausiaina o pisinisi numera ua aliali mai. O folafolaga sa le'i gaogao; peita'i, o fa'atinoga o le maketi fa'atekinolosi e iai ni fa'aaliga e le'i iloa muamua. A'o lolovaia e pisinisi le avanoa faakomepiuta, na o'o atu ai i se taua mo le fa'atauaina o tagata fa'atau ma le fa'ateleina o le fa'atauga o a'upega.
O fa'aitiitiga, o se fa'aosofiaga mai lea taimi i lea taimi, na avea ma mea e tatau ai. Fa'atauga fa'atau, fa'asalalauga fa'alauiloa, ma polokalame fa'amaoni na avea ma mea faigaluega taua nai lo ta'iala fa'asili.
O le naunautaiga muamua i le faigofie ona maua e tagata faatau na vave ona fetaui ma le tulaga moni o le siisii o tau o faasalalauga. Platforms e pei o Google ma Facebook, lea na maua ai fofo faʻasalalauga taugofie, e leʻi umi ae amata ona manaʻomia le tau o se tupu ona o le tele o faʻailoga na tauva mo avanoa faʻasalalauga. A'o fa'amatuaina tausaga fa'atekinolosi, na fa'apea fo'i le iloatino o le tagata fa'atau. O le faatupulaia o filifiliga na vaaia ai foi le faateleina o manaoga o tagata faatau.
O fa'amoemoega o se tagata fa'atau oloa fa'apitoa e mana'omia ai le a'atumauina pea o tupe fa'afaigaluega i tekonolosi fou, fa'aletonu ai mea tau tupe. Ua oomi fo'i taimi fa'ata'ita'i, ma ua leai ni fa'ailoga mo mea sese o oloa. E oo lava i oloa e ausia le tele o tulaga e feagai ma toe faafoi ona o nai eseesega laiti. Ole mea lea e i'u ai i lu'itau fa'atatau, atili fa'aitiitia ai tupe maua.
O maketi numera e pei ole Amazon ma Alibaba o loʻo i ai isi faʻafitauli faigata, faʻapipiʻi le va i le va o tagata faʻatau ma faʻailoga, ae i se tau. O nei maketi na ofoina atu le tele o tagata fa'aoga ae o lo'o i ai le malosi tele i luga o fa'ailoga o lo'o fa'agaoioia i totonu o latou tulaga. Totogi maualuga o komisi, tauvaga ma igoa tumaoti, ma le faʻaitiitia o faʻailoga faʻailoga na avea ma luitau masani. O le iʻuga, na maua e faʻailoga i latou i se faʻalavelave. E mafai ona latou lafoa'ia se vaega o lo latou tuto'atasi mo le folafolaga o le fa'alauteleina o le o'o atu po'o le solia o vai tauva o le vasa mumu numera.
A'o o'o atu pisinisi i tapula'a o mea fa'akomepiuta, ua toe talia fo'i e fa'ailoga D2C fale piliki-ma-motar. O nei faleoloa tuusao o loʻo galue e pei o fesoʻotaʻiga, faʻaleleia le poto masani o tagata faʻatau ma faʻatagaina ituaiga e faʻaoga i ala fou o le tuputupu aʻe ma vaega eseese o maketi. Ae ui i lea, e sau lenei mea i se tau. O fa'ailoga e tatau ona maua mai le tupe faavae e mana'omia mai tupe mama fa'atino po'o tupe mai fafo, ma fa'aalia ai se isi lu'itau. I lenei tulaga, o loʻo i ai le siʻitia o le mea na taʻua e McKinsey o le 'zero consumer.'
O tagata faatau e leai
McKinsey , i se tala talu ai nei e uiga i le 'toe setiina faʻatau,' tusia,
"O tagata faʻatau ua faʻateleina faʻatauga i luga o alalaupapa, faʻaalia le faʻamaoni itiiti, ma faʻamoemoeina vave felauaiga ma oloa gafataulimaina. Feiloai atu i tagata e leai ni tagata faatau i aso nei.”
Sele tuaoi
Browsing in stores was one of the primary ways shoppers discovered new products. Today, however, the purchase journey is much more fragmented. Nearly half of consumers and 70% of millennials and Gen Zers say they rely on social media, celebrities, and articles for inspiration to make purchases. They are also shopping fluidly across channels.
Zero in the middle
Consumers are moving away from the middle of the market. Instead, they are either scrimping or splurging. The total consumer share spent on mid-priced goods and services has decreased by 10% in the past five years.
O le fausaga o luga ole laiga i luga ole laiga, mai le latou algorithm i le faʻaoga faʻaoga, na faia e faʻaosoina pisinisi i ni maualuga fou, faʻapipiʻiina i le folafolaga o le le gata mai le aapa ma le fua. Sa fa'amoemoe e fa'atasi ma se fua e le i'u o le a maua mai ai tupe mama fa'atele.
Ae ui i lea, o le mea moni ua aliali mai e matua ese lava, ma le lavelave o 2024 Fa'afouina Lisi Numera Telefoni Mai le Lalolagi Atoa le fausiaina o pisinisi numera ua aliali mai. O folafolaga sa le'i gaogao; peita'i, o fa'atinoga o le maketi fa'atekinolosi e iai ni fa'aaliga e le'i iloa muamua. A'o lolovaia e pisinisi le avanoa faakomepiuta, na o'o atu ai i se taua mo le fa'atauaina o tagata fa'atau ma le fa'ateleina o le fa'atauga o a'upega.
O fa'aitiitiga, o se fa'aosofiaga mai lea taimi i lea taimi, na avea ma mea e tatau ai. Fa'atauga fa'atau, fa'asalalauga fa'alauiloa, ma polokalame fa'amaoni na avea ma mea faigaluega taua nai lo ta'iala fa'asili.
O le naunautaiga muamua i le faigofie ona maua e tagata faatau na vave ona fetaui ma le tulaga moni o le siisii o tau o faasalalauga. Platforms e pei o Google ma Facebook, lea na maua ai fofo faʻasalalauga taugofie, e leʻi umi ae amata ona manaʻomia le tau o se tupu ona o le tele o faʻailoga na tauva mo avanoa faʻasalalauga. A'o fa'amatuaina tausaga fa'atekinolosi, na fa'apea fo'i le iloatino o le tagata fa'atau. O le faatupulaia o filifiliga na vaaia ai foi le faateleina o manaoga o tagata faatau.
O fa'amoemoega o se tagata fa'atau oloa fa'apitoa e mana'omia ai le a'atumauina pea o tupe fa'afaigaluega i tekonolosi fou, fa'aletonu ai mea tau tupe. Ua oomi fo'i taimi fa'ata'ita'i, ma ua leai ni fa'ailoga mo mea sese o oloa. E oo lava i oloa e ausia le tele o tulaga e feagai ma toe faafoi ona o nai eseesega laiti. Ole mea lea e i'u ai i lu'itau fa'atatau, atili fa'aitiitia ai tupe maua.
O maketi numera e pei ole Amazon ma Alibaba o loʻo i ai isi faʻafitauli faigata, faʻapipiʻi le va i le va o tagata faʻatau ma faʻailoga, ae i se tau. O nei maketi na ofoina atu le tele o tagata fa'aoga ae o lo'o i ai le malosi tele i luga o fa'ailoga o lo'o fa'agaoioia i totonu o latou tulaga. Totogi maualuga o komisi, tauvaga ma igoa tumaoti, ma le faʻaitiitia o faʻailoga faʻailoga na avea ma luitau masani. O le iʻuga, na maua e faʻailoga i latou i se faʻalavelave. E mafai ona latou lafoa'ia se vaega o lo latou tuto'atasi mo le folafolaga o le fa'alauteleina o le o'o atu po'o le solia o vai tauva o le vasa mumu numera.
A'o o'o atu pisinisi i tapula'a o mea fa'akomepiuta, ua toe talia fo'i e fa'ailoga D2C fale piliki-ma-motar. O nei faleoloa tuusao o loʻo galue e pei o fesoʻotaʻiga, faʻaleleia le poto masani o tagata faʻatau ma faʻatagaina ituaiga e faʻaoga i ala fou o le tuputupu aʻe ma vaega eseese o maketi. Ae ui i lea, e sau lenei mea i se tau. O fa'ailoga e tatau ona maua mai le tupe faavae e mana'omia mai tupe mama fa'atino po'o tupe mai fafo, ma fa'aalia ai se isi lu'itau. I lenei tulaga, o loʻo i ai le siʻitia o le mea na taʻua e McKinsey o le 'zero consumer.'
O tagata faatau e leai
McKinsey , i se tala talu ai nei e uiga i le 'toe setiina faʻatau,' tusia,
"O tagata faʻatau ua faʻateleina faʻatauga i luga o alalaupapa, faʻaalia le faʻamaoni itiiti, ma faʻamoemoeina vave felauaiga ma oloa gafataulimaina. Feiloai atu i tagata e leai ni tagata faatau i aso nei.”
Sele tuaoi
Browsing in stores was one of the primary ways shoppers discovered new products. Today, however, the purchase journey is much more fragmented. Nearly half of consumers and 70% of millennials and Gen Zers say they rely on social media, celebrities, and articles for inspiration to make purchases. They are also shopping fluidly across channels.
Zero in the middle
Consumers are moving away from the middle of the market. Instead, they are either scrimping or splurging. The total consumer share spent on mid-priced goods and services has decreased by 10% in the past five years.