Post by account_disabled on Jan 1, 2018 3:00:36 GMT -6
Hello,
Cognitive psychologists maintain that people may acquire knowledge structures to represent various consumption activities and product constellations (Abelson 1976; Crocker 1984). Lai (1994) uses the term consumption schema to refer to the cognitive structure which organizes and represents personal ideas and beliefs about the substance of a consumption activity, such as interrelationships among complementary products, the cultural value and social meanings of the commodities, and personal preferences and affective associations. Hence, a consumption schema represents a consumer's basic thoughts about a consumption activity, though peripheral adjustments may be needed to accommodate the specific situation in which the consumption takes place. In short, in consumption, or possession of products, people may acquire personal consumption schemata (or a particular planned pattern), including their anticipation of and requirements for a product (or a complement of products), reflecting their consumption values of that consumption or possession.Is this right information Purchasing Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
Cognitive psychologists maintain that people may acquire knowledge structures to represent various consumption activities and product constellations (Abelson 1976; Crocker 1984). Lai (1994) uses the term consumption schema to refer to the cognitive structure which organizes and represents personal ideas and beliefs about the substance of a consumption activity, such as interrelationships among complementary products, the cultural value and social meanings of the commodities, and personal preferences and affective associations. Hence, a consumption schema represents a consumer's basic thoughts about a consumption activity, though peripheral adjustments may be needed to accommodate the specific situation in which the consumption takes place. In short, in consumption, or possession of products, people may acquire personal consumption schemata (or a particular planned pattern), including their anticipation of and requirements for a product (or a complement of products), reflecting their consumption values of that consumption or possession.Is this right information Purchasing Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.